Are you wondering why website analytics are important for your business growth?

Website analytics provide you with the actual reports and analytics on how your site visitors behave once on your website; who they are by their age, gender, location, etc.; how they landed on your site (traffic source); the most popular content on your site; your total conversions; and so on. With this information in hand, you can plan fully informed business strategies and grow your business faster.

In this article, we’ll share the major reasons why website analytics are important for your business growth.

1. Get to Know Your Visitors Well and Enhance User Experience

When it comes to making big (or small) business decisions, it’s important to ensure  your decision doesn’t hurt your existing customers, but rather enhances their user experience. It’s more rewarding if it can attract more new users. So, to make a safe and informed decision, you’ll need to know your visitors first.

When you know who your site visitors are by their age, gender, geographic location, interest topics, etc., you can take proper measures to enhance their user experience. Similarly, when you learn about the technology (device, operating system, and browsers) they’re using to browse your site, you can test your site’s compatibility with those technologies and make necessary improvements.

2. Know Your Best Content and Focus on It

Web analytics tools like Google Analytics show you exactly which content gets the most visits, average duration, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement.

You can add more call to action (CTA) buttons, purchase links, etc. on the top pages of your site and boost your conversions.

Similarly, you can update the top landing pages with the latest information or revamp their whole design and structure to make them look fresh and updated.

In addition, you can learn what type of content works and what doesn’t. That way, you can focus on the type of content getting more visits to boost your site engagement and gain more customers.

3. It Helps Your Site’s SEO

Search engine optimization (SEO) is one of the most crucial aspects in determining your business growth. The more organic traffic your business site receives, the more leads and conversions it gains.

Website analytics help your site’s SEO in various ways. By knowing your visitors’ demographics and interests, you can create targeted content and get better visibility on search engines. Furthermore, you can gain some insights on backlinks by tracking your referrals.

Using Google Analytics, you can connect your Analytics account with Google Search Console and track what search queries are sending you the most traffic. It provides you with the actual data of total clicks, impressions, average click-through rate (CTR), and average position.

Search Console Results in GA

You can also set up site search tracking and track what your visitors are looking for on your site. Using this option in Google Analytics, you can compare between your existing content and what users are looking for, and check whether users’ expectations are being met or not. Bonus: It also provides you with new topic ideas for your blog, if you have one.

4. Track Top Referrals and Build Strategies to Gain More of Them

Using website analytics, you can track who referred most traffic to your business site, analyze, and focus on strategies to gain more referrals from them.

For example, if your site receives most traffic from search engines, it means your site SEO is strong. Now with little extra effort, you can improve your website’s online visibility and gain more traffic than ever before.

MonsterInsights Referral Tracking

5. Utilize Your Top Outbound Links as Partnership Opportunities

Website analytics not only give you insight into your site referrals but also whom you are referring to or the outbound links. Using Google Analytics, you can view the top links clicked on your website that go to other websites, analyze, and reach out to those websites with partnership offers.

You can see many businesses grow out of collaborations with other related businesses through mutual recommendations and cross-promotions. Looking for the right business partner, reaching out, and asking for partnership can’t be easy until you have a clue regarding exactly what works for the partnership.

So, using Google Analytics outbound links reports, you show can show other business owners exactly what works between the two businesses and easily persuade them into partnerships.

6. Easily Track Your eCommerce Metrics and Utilize Them for More Sales

Whether you are selling physical products, software, or online services, the sales report is the most important report you should get to know. Thankfully, website analytics tools like Google Analytics show you all your important eCommerce metrics like total revenue, conversion rates, top products, top referral sources, etc. in a single report.


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