In a world where social media has taken over, it’s no surprise that virtual influencers are on the rise. These digital personalities have taken over the internet, and brands are taking notice. So what is a virtual influencer, and how do they work? Keep reading to find out!
What Are Virtual Influencers?
A virtual influencer is a digital persona that is used to promote brands or products on social media. These personalities are usually created by graphic designers, and they can be based on real people or completely fictional characters.
Virtual influencers are becoming increasingly popular, as they offer a new way for brands to reach their target audience. And since the rise of Instagram and other social media platforms, CGI brands personalities have become more and more common.
How Do They Work?
Virtual influencers usually work with brands to promote their products or services on social media. This can be done through sponsored posts, ads, or simply by featuring the product in their posts.
Behind each virtual influencer is a clever creator who knows how to use social media to their advantage. By understanding the latest trends and knowing what users want to see, they are able to create content that resonates with the audience.
Why Are They Becoming Popular?
There are several reasons why virtual influencers are becoming more and more popular. For one, they offer a new way of growing a brand’s reach. CGI brands personalities can target specific demographics that may be difficult to reach with traditional marketing methods.
Additionally, virtual influencers are more relatable than celebrities, and they can promote a product without being paid directly. This makes them seem more trustworthy to the audience, and more likely to convert leads into customers.
So how do brands benefit?
Brands can use virtual influencers to reach a wider audience, and to promote their products in a more relatable way. Additionally, since virtual influencers are less expensive to hire than traditional celebrities, they can save money while still getting great results.
Are Virtual Influencers Here to Stay?
There is nobody that needs to be more aware of this trend than the brands who are looking to stay ahead of the curve and reach out to a whole new type of audience. It is evident that virtual influencers are not a fad, but rather they are here to stay and will only become more popular in the years to come.
So what does this mean for brands?
Brands need to start thinking about how they can incorporate virtual influencers into their marketing strategy. This trend is not going away.
Flexibility for brands is another draw worth noting. Virtual Influencers will give brands more control over their collaborations. For example, if a real life influencer makes a mistake it can be difficult to resolve often having to re-shoot and a result, the campaign’s launch can become delayed. When it comes to virtual influencers, the mistake can be erased and simply amended within a matter of minutes.
Additionally, a big factor that brands are beginning to consider is the reach of virtual influencers. CGI personalities have the potential to amass a following that is bigger than any real life individual due to their lack of limits.
The Top 5 Virtual Influencers to Follow
Now that you know all about virtual influencers, it’s time to meet some of the most popular ones!
- Miquela Sousa (@lilmiquela)
- Bermuda (@bermudaisbae)
- Blawko22 (@blawko22)
- Noonoouri (@Noonoouri)
- Li Zixi (@lizixie)