frequently asked questions

We’ve compiled this guide taken from our client’s interactions and popular online posts that you might come across while searching “How do I” or similar phrases in Google search results.

Below is a list of frequently asked questions by various people. We’ve compiled this guide based off our client’s needs and popular online posts that you might come across while searching “How do I” or similar phrases in Google search results – these are some common topics regarding how businesses can market themselves using social media channels like Twitter, Facebook pages & more.

General Business

Unfortunately not. As a digital marketing agency, we fully embrace working remotely. We use popular video conferencing technology like Microsoft Teams to ensure our communication with you is clear, effective, and human-centric.

This makes it easy for us to work with clients across the world. As an added benefit, you’ll never need to leave your business offices when we collaborate on your digital marketing solutions.

If it’s marketing strategy, product photography or video marketing services, our team will engage with you at your offices.

Our standard hours are between 08:00 – 17:00, Monday to Friday. However, we understand that emergencies can happen, or that waiting until the next working day for assistance might not be ideal. Our after-hours support is charged as an additional monthly fee. Let us know if this is something you’d be interested in, and we will happily include it as part of your retainer.

Cost-effective, specialist skillsets, no payroll hassle, latest technology insights and related subject matter expertise and a fresh perspective gathered from a wide variety of different client engagements. 

As an experienced industry player, we are partnered with the best-of-breed marketing solution providers out there, and we constantly monitor industry trends and emerging technologies to ensure we leverage them for our clients.

Absolutely.  The benefits of digital marketing include: Global reach – a website allows you to find new markets and trade globally for only a small investment. Lower cost – a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

Yes, we can. We work with many international clients. We always begin by taking the time to understand your target market.

With those regional insights in mind, and after examining your local competitors, we’ll help expand your brand’s reach anywhere in the world.

Cloud Marketing works with a variety of companies, from small start-ups to large enterprises, delivering on a wide variety of digital marketing solutions.

Whether you’re big or small, our approach is always the same – thorough industry research, a comprehensive analysis of your business & goals, and then delivering on a workable solution. We’ve helped businesses this way, and we can help yours too.

If you’re just wanting to take your company into the digital realm for the very first time, you’re an seasoned business looking to further dominate your market, or you’re anywhere in between – contact us. We would be thrilled to partner with you.

Our agency fees are charged to our clients as part of as business agreement for outsourced marketing services.  Our agency fees can be broken down into two main buckets: project-based and retainer-based services.

Project-based services are typically for web design & development, product photography, graphic design and video marketing services.

Project-based services generally have a fixed start date and fixed end date.

Retainer-based services are typically for marketing strategy, social media marketing, SEO strategy, paid traffic, email marketing, and omnichannel marketing.

Retainer-based types of services are generally required on an monthly basis.

Web Design & Development

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness.

Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages.

Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.

Every business is different, so every website will be different. Creating a new website can be a daunting task, but we are here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.

Besides the basics, every business should include additional web pages that are unique and relevant. Every business is different, which means every website is different.

Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.

If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.

The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.

With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.

As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.

If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.

Web Analytics

Web analytics (Google Analytics) is the most popular online tracking and analysis software used today. At a very basic level it provides a lot of information about your website visitors and users, their origin and their behaviour so you can monitor, measure and improve your online presence.

At an advanced level it provides far more sophisticated and usable information to grow your business, but unfortunately most Google Analytics implementations go no further than putting the basic code on your website. You will not get the most out of it unless the configuration is modified slightly to clean up data, and report on important metrics for your business.

Google Analytics should be the centre of your online marketing activities providing insights into which channels are working, which one’s aren’t, measuring the key performance indicators of your online presence, and allowing you to know all the valuable actions and revenue being generated online.

Google Analytics can also help you improve your website and revenue by seeing where users are spending most of their time, the most popular areas of your website to exploit, and the drop off in your online funnels and sales processes.

Used correctly, Google Analytics can track all your multi channel online marketing activities, including some offline. If you understand and take action on the data, this will help make your website more visible and drive more revenue by improving your online presence.

Used correctly, interpreting the data within analytics can save you money by making you realise which marketing channels are working, and which ones need improvement, or can be dropped.

Maybe you’re paying several hundred, or thousand in your currency a year on a listing on a third party website? Using Analytics will help you know how much traffic you are getting from that link, and how much enquiries or revenue it’s driving. If it’s not driving revenue, you may be able to avoid renewing the listing, or haggle hard on the renewal price.

For websites, the most important metrics to track include traffic, result page rankings, time spent, pages per visit, new visitors, returning visitors, and social sharing. The most important social media metrics to track include impressions, reach, conversions, and engagements such as likes, comments, shares. These metrics are key when evaluating the performance of your brand’s content.

Digital marketing agencies track website and social media metrics using a variety of different tools. One of the easiest ways to gain website insights is through the website platform itself.

Almost all paid traffic networks, including Google Adwords or Facebook Ads, offer their own tracking system. Agencies also utilize third-party tools to track both website and social media metrics.

Google Analytics is one of the most effective analytic tools for tracking metrics. Not only is it a free service, but it automatically compiles data into charts, graphs, and other formats that are easy to read and understand.

Brands can also create their own custom reports by filtering data based on specific metrics and dimensions. Most importantly, Google Analytics helps brands accurately track metrics so they can understand how their website is performing and how it can be improved.

Data make you look better? Sure it can. When you are running any form of digital marketing you want to know what returns you are getting. This includes organic search engine optimisation, paid advertising (such as Google AdWords or Facebook), or any third party listings.

Without spending some effort working out which goals and conversions you should be tracking, you’re probably not giving your marketing campaigns justice.

Social Media Marketing

Social media for business is no longer optional. It’s an essential way to reach your customers, gain valuable insights, and grow your brand.

  • Increase brand awareness
  • Humanize your brand
  • Establish your brand as a thought leader
  • Stay top of mind
  • Increase website traffic
  • Generate leads
  • Boost sales
  • Partner with influencers
  • Promote content
  • Go viral
  • Source content
  • Reputation management
  • Crisis communication
  • Customer service and customer support
  • Learn more about your customers
  • Gauge sentiment around your brand
  • Keep an eye on the competition

Read more about this on our blog

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others.

To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

With thousands of images published every minute on all social platforms, it can be hard to stand out amongst the crowd. The possibility for your post to be seen isn’t promising, unless they are one of your followers. That’s where hashtags come into play.

A hashtag is a keyword or phrase preceded by the hash symbol (#), written within a post or comment to highlight it and facilitate a search for it.

Essentially, by including hash marks in your post; it can be indexed by the social network so that it can be discoverable to everyone, even if they’re not your followers or fans.

While there is no right number of hashtags, standards best practices recommends using an average of 11 hashtags on each social media post for ultimate reach and growth. Always use hashtags that fit your brand, message, community, and industry. Branded hashtags are great for specific products, services, and campaigns.

Thanks to hashtags, your posts aren’t limited to just your followers. By adding one of these bad boys, your content will be accessible to all other users interested in similar topics who search for your hashtag.

Choosing the right hashtag can greatly broaden the reach of your social media posts to thousands of potential followers, fans or customers.

For example, if you have a healthy juice bar, it can be tempting to go for the obvious #fruit, but beware! With over a million posts and growing the chances of being seen are as slim as a banana peel. Now if you throw on a more specific tag like #drinkyourveggies, your looking at better odds.

This is all the more relevant with the recent update on Instagram, where you can now follow specific hashtags just like you would friends or companies. So it goes without saying: make sure you don’t just slap # on any word.

Trending hashtags are another great way to boost your brand’s visibility is using existing hashtags that have grown popular among millions of users, also known as ‘trending hashtags’.

Watch out: before you add the ‘#’ symbol to a trending topic, remember to first ask yourself whether your social media posts are adding value to the existing conversation.

Value can be interpreted in many ways: a unique piece of information, an original look or opinion at what’s is going on, or simply a funny statement or image.

If your post does not add any value, it is highly likely to be ignored and lost in the plethora of posts. If however your post is informative, funny or viral, it will get re-shared by fellow users ultimately increasing awareness of your brand. Generally, trending hashtags are a lot of fun!

Sometimes, the problem with using generic or popular hashtags is that your posts might be lost in the noise of hundreds of messages using the same hashtags. Hence, it is a good idea to create your own dedicated ‘brand-specific hashtags’.

These can be used for general branding, promotions, events, contests or other marketing campaigns. The key to creating an effective brand-specific hashtag is to ensure that there is no one else using the same hashtag. It has to be unique and memorable.

For general branding, use a short motto or tagline. When creating marketing campaign-specific hashtags, make sure to give users a compelling incentive to use them.

For example, you could get users to post with a campaign-specific hashtag to stand a chance to get discounts or win prizes. In return, your brand stands to benefit from major viral marketing publicity.

Twitter

How many hashtags per post: Research shows that the optimal amount of hashtags is two. Over that, the tweets have a significant drop in engagement.
How to find the best hashtags around: It’s important to make sure people are engaging with the hashtags you use. A great place to start is Hashtagify, it allows you to check the popularity and recent popularity to know if your hashtag is relevant.

Where to place them: While you are more limited on Twitter with the amount of #’s you are less confined as to where they should go. It can be used at the end of a Tweet or incorporated as part of the sentence.

Instagram

How many hashtags per post: The more hashtags you use, the more engagement you see – up until a certain point. After about 10 hashtags, you risk losing out on some of that engagement.

How to find the best hashtags around: Head over to the search box and check what your audience, competitors, and industry leaders are already using. Pay attention to the number of posts, and how many likes the first images received.
Where to place them: In order to keep everything organized and neat, it’s best to put your hashtags at the end of your caption preferably separated by either dots or asterisks. If you’re a neat freak, you can also add your hashtags in a comment to your post.

Facebook

Believe it or not, hashtags are not important on Facebook. We recommend limiting the number of hashtags to a minimum. Indeed, concise captions tend to perform better on this platform. Of course, using your ‘brand-specific hashtags’ won’t hurt.

 

SEO Strategy

As compared to standard SEO, local SEO refers to Local Search Engine Optimization. Local SEO comes into play when users are searching for products, services, or resources near them in real-time.

For example, a search for “shoes” will yield greatly different results than a search for “shoes near me.” Local search often includes locations, which is why companies should keep their Google My Business profile up to date.

SEO and paid marketing both work best when they work in tandem. Having campaigns set up is a good way to see which works best for your business – and where you might need to tweak one or the other. It’s also important to remember that while advertising works more quickly, SEO helps build trust!

First, because Google has specified that they matter. Second, because they strongly impact the way that users interact with your website. Google is becoming more and more concerned with user experience, which means websites need to do the same.

When you first start implementing SEO strategies, you’re likely to notice that nothing changes for a few months. We generally recommend 3-6 months to look for any serious results. Google has about a BILLION websites to examine. Their bots are efficient, but it still takes a while to crawl that many sites and begin the process of indexing.

Core web vitals is currently the big thing in SEO. This update from Google changes the way that the algorithm ranks websites. You can learn more about it here!

A recent update to Google’s algorithm includes the top three web vitals they look for in order to process rankings. These include loading time, interactivity, and visual stability. While these aren’t the only factors that Google looks for, they’re considered some of the most important.

Paid Traffic

Paid traffic is traffic that is generated through paid means only. Paid website traffic from search engines is directed to a website when a user clicks on an ad placed on a search engine results page for a particular search query.

‍The ad is created, and paid for, by the company using an ad platform like Google Adwords to try to appear first in SERPs.

When site managers want to create paid ads, their first port of call is usually automated open-auction platforms like Google Ads. Google establishes a price for a keyword and companies then bid on the keyword.

Google will then evaluate:

  1. Your maximum bid generally quantified by PPC
  2. The relevance of your proposed ad and how it relates to the keyword being bid on
  3. A Quality Score – an assessment of CTR, ad relevance and landing page quality

When you look at the SERPs for any given keyword, you’ll see that there are a few ads both at the top and bottom of the page. 

A screenshot of Google SERPs for SEO tools - what is paid traffic

If there are lots of bids for the same keywords, Google assigns an Ad Rank to your ad which determines the position within SERPs where the ad will appear.

Google uses the basic formula Quality Score X Max Bid = Ad Rank = Search Position

Remember that you can lower your CPC with a higher Quality Score. By ensuring your ads are relevant, targeted and creative, you can actually save money from your marketing budget.

If there are lots of bids for the same keywords, Google assigns an Ad Rank to your ad which determines the position within SERPs where the ad will appear.

Google uses the basic formula Quality Score X Max Bid = Ad Rank = Search Position

Remember that you can lower your CPC with a higher Quality Score. By ensuring your ads are relevant, targeted and creative, you can actually save money from your marketing budget.

The main downside of paid website traffic is that it can become pricey to maintain ad campaigns all the time. Paid ads only run for as long as they’re funded.

When CPCs increase too much or marketing budgets drop, it’s hard to sustain ad spend.

It’s a good idea to combine paid traffic strategies with organic traffic to ensure your site has an evergreen strategy that consistently brings in high-quality traffic.

SEO is one of the best ways of boosting organic traffic and improving the ranking of your site in SERPs.

Struggling to get started with paid ad campaigns or SEO strategies? Get in touch and we’ll arrange a free consultation session to get you started.

eCommerce

We have experts on WooCommerce to build ecommerce websites. 

WooCommerce is an open-source eCommerce plugin for WordPress that powers over 2 million websites worldwide. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011.

It’s Free
So when you are starting with setting up your new eCommerce website, Having free platform available is a real advantage. As your business grow, you have the flexibility to scale it up as required.

Highly customizable
while you can use default WooCommerce plugin to set up your basic eCommerce website, you can always customize it the way you need to achieve any custom functionality required.

Professional Yet Simple
WooCommerce is very simple solution yet it has all the features like inventory management, tax set up settings, shipping options, coupon etc. required for a professional web store.

The very first question that our clients or prospects ask us about the cost of e-commerce website development. Well, there is no standard price to create an e-commerce store.

The cost to build an e-commerce website depends on several factors such as:

  • What kind of products do you intend to sell?
  • Will they have multiple variants such as size, color, etc. or they will be simple products that have no variants?
  • Do you need any special features such as POS integration, shipping gateway integration?
  • Do you want to integrate a payment gateway?

Just like any other valuable commodity, your eCommerce website also needs regular maintenance in order to perform well in the long run.

Not all businesses understand this but those who have been running their websites already for some time will know the importance of website maintenance.

Why website maintenance is so important?

  • To regularly update the information & products on your website
  • To regularly upgrade all the plugins and theme of your website
  • To make sure that your e-commerce store is performing well for your users on all the browsers & mobile devices
  • To ensure that all the forms such as checkout and registration are working fine.
  • To protect your website from different types of security threats.

At Cloud Marketing we provide web maintenance services for our clients who need them.

User Friendly Layout
Usability is critical for success of any eCommerce website. Our eCommerce website design team creates all websites with usability in mind to improve the performance of your website and increase your chances of success.

Sales Across Devices
Our responsive ecommerce website helps you increase conversion rates and boost your online sales volumes, irrespective of the devices your customers use.

Seamless Navigation from Homepage to Checkout
Did you know that a majority of users abandon their shopping carts due to poor webpage development? We ensure that you have a blazing fast site that leads your customers from browsing to checkout within seconds and without any hassles.

Wide Array of Features and Capabilities
Whether you’re selling a handful of products or thousands of products spread across hundreds of categories, we’ve got the right eCommerce web development solution for you.

Easy Management of your Content and Products
With our eCommerce development services, you can add products, images, categories, articles, posts and much more on your website with just a few clicks. It’s simple and straightforward, requiring no coding knowledge.

Powerful Digital Marketing
We don’t stop with building you an ecommerce website. Instead, we ensure that it’s SEO-friendly and optimized to help you pull in your target audience and boost traffic.

Another important question that all of our prospects ask is “How much time it will take to complete my eCommerce website?”

Again, the timeframe to complete an eCommerce website depends on the size & nature of the website.

A basic eCommerce website development shouldn’t take more than 3 weeks to complete, and that doesn’t include the product uploading and it’s associated digital assets like product images, short and log descriptions, product category.

However, a complex eCommerce website may take up to 4 months to complete.

This is another question that our clients ask us before proceeding ahead with their website development. They want to know what all details do we need from them to start the website development and complete it on time.

Here’s our answer to all of our clients.

To start & complete an eCommerce website development on time, we need:

  • Logo of the company, if available
  • Product images 
  • Product details (images and their details like description, price, etc.) to upload them while testing out the website
  • All the content for pages like about us, contact us, etc
  • Payment gateway integration details
  • Shipping charges that they want their customers to pay

Last but not the least, the website hosting details so that we can deploy the website after we are done with our work.  We can also offer web hosting services.

Good photography is essential when it comes to attracting potential customers and making those all-important sales. They represent a key part of their decision-making process and ultimately help determine conversion and retention rates.

Product photos represent and reflect your brand image and help to create a first impression by customers. Make sure that your photos are of high quality and every angle of each product is clearly visible on the product pages of your website.

Consider adding in lifestyle photographs of your products in action to attract buyers on your homepage and to encourage further action on your website. These types of images can help create emotional bonds with your customer base.

Marketing Automation

The most effective way to get people on your email list is by leveraging pop-up forms on your website. Users that list your website are already interested in your brand or products, so they will most likely sign up for emails if prompted. This method is even more effective when coupled with a special incentive or offer – for example, 15% off your first order when you sign up for email.

Emails sent from your company should always come from a valid business address. At Cloud Marketing, our emails come from info@cloudmarketing.co.za. This ensures the emails you send are not being sent directly to your subscriber’s spam.

As with most campaigns, the amount of emails your company sends should match the needs and goals of your business. But, it is important to remember: sending too many emails is as bad as not sending enough. A majority of companies resolve to sending emails anywhere from 3 times a week to 2 times a month. It all depends on the amount of content you have to promote and share with your subscribers.

In order to determine whether or not marketing automation is being used correctly and effectively, brands need to track a variety of metrics. Activity metrics, such as number of emails sent and quality behavioral triggers, allows brands to understand if they are using the automation software to its full potential.

Response metrics, such as open rate, click-through rate, site traffic, and unsubscribe rate, gives brands an indication of how well the automation is resonating with the audience. Efficiency and Value metrics both serve to show brands if the automation is worth the time and cost – these metrics include cost per customer, revenue generated, cost of investment, and close rate on leads.

Marketing automation can save an abundant amount of time, but there are several tasks that should not be automated. All content for website, blog, and social media should be original and authentic to your brand.

Content can be scheduled ahead of time, but should not be crafted by a software program. This will prevent your brand from becoming inauthentic and robotic.

Marketing automation can save an abundant amount of time, but there are several tasks that should not be automated. All content for website, blog, and social media should be original and authentic to your brand.

Content can be scheduled ahead of time, but should not be crafted by a software program. This will prevent your brand from becoming inauthentic and robotic.

When a new user subscribes to your email list, companies should automatically respond with a welcome email. Other common content includes promotions, blogs, newsletters, company announcements, videos, and even testimonials.

A drip campaign is a type of email campaign that is triggered by the user’s actions or behavior. A trigger can be the user abandoning their cart, downloading content, not opening emails, or responding to a survey. Drip campaigns are designed to help brands re-engage with customers and move them to the next step in their consumer journey.

Every time you gain a new email subscriber, you should have an automatic email to welcome them. This welcome email serves as the first step in developing a relationship with the user. The email should include a personal message, thank you note, and maybe even a thank you gift for signing up.

A seasonal email campaign is based around any holiday or time of year. When it comes to seasonal campaigns, it is important to have a buildup before the event to build awareness, as well as a follow-up to show appreciation and offer last chance deals. One of the reasons seasonal campaigns are so effective is because they are for a limited amount of time, so it is best to start early and use urgency in your messaging.

The simple answer: yes. The more complicated answer: yes and no.

Email marketing offers a platform to plan, analyze, schedule, and post content on social media. The process allows marketers to automate their repetitive and tedious marketing efforts well in advance. But besides the initial posting, all secondary content should be posted in real-time, such as comments or replies.

Omnichannel Customer Service

Omnichannel is a customer experience strategy that creates connected and consistent customer interactions across channels.

When businesses take an omnichannel approach to CX, they end siloed conversations by consolidating channels and customer context coming from those channels under a single source of truth. This enables teams to reference the customer information they need when they need it—regardless of the channel they’re using.

For example, someone might choose to contact customer support via a chatbot. If their issue is going to take a long time to resolve, they might be given the option to receive their response as an email. Or, they might be referred to a live agent they can talk to via chat or phone. The agent who assists them will then receive all the relevant context, meaning the customer won’t have to repeat themselves.

The ability to move interactions seamlessly from one channel to another is what defines a truly omnichannel customer service experience.

When companies know who they’re talking to and what information that customer (or prospect) has already shared with them, they can:

  1. Resolve issues faster
  2. Deliver more personalized experiences
  3. Better identify opportunities to satisfy customers
  4. Reduce churn or increase revenue
  5. It’s a better experience for everyone involved.

It’s not difficult to imagine why customers and businesses would be interested in having seamless conversations across channels. But perhaps it’s less obvious why companies would proactively move a conversation from, say, Facebook Messenger to their own mobile app or from their website to WhatsApp.

 

 

When they want to authenticate customers for security reasons

Consumer chat apps like Facebook Messenger and WhatsApp are great because they’re so accessible, but sometimes brands need to have private conversations with their customers.

Let’s say you’re a bank or insurance company and need to authenticate your user before exchanging sensitive information. Using a call to action, you can prompt the customer to sign in to your own mobile app and continue the conversation there.

When customers want to be notified that an agent has replied to their message

Let’s say someone is browsing your business’ website and pings you with a question via your custom web messenger. Maybe your agent isn’t able to answer right away. Or maybe the user has a little back-and-forth with a bot but then has to run before the issue is resolved. Rather than hang around your website, the customer would probably prefer to receive a notification via Facebook Messenger (or email or SMS) once someone has replied to their message.

Most web messengers prompt a user to enter their email address, but in the modern messaging age, it’s nice to give customers more options. And when the customer is available to continue the conversation, they can do so on the new channel without skipping a beat.

When they want to move the conversation to a channel that provides a better user experience

Being wherever your customers are is important, but that doesn’t mean channels are interchangeable. Chat apps offer better user experiences than SMS, and they’re also free. (Depending on the country, SMS costs can really add up for businesses and consumers alike.)

Email conversations may beat phone calls by a longshot, but they don’t hold a candle to the rich messaging experiences users have come to know and love. And in some cases, the secure, branded environment of a company’s mobile app or web chat may be the best place for a conversation to flourish.

No matter the case, a CX platform like Zendesk empowers you to move a conversation across channels—whether it’s from email to web messenger or from a messaging app to SMS—with the click of a button. By integrating Sunshine with Zendesk Suite, you never lose track of who the customer is, where they came from, and why they contacted you in the first place. Because that context is precious.

When they don’t want third-party platforms eavesdropping on the conversation

Facebook Messenger, WeChat, Twitter—these channels are great for discovery, but they’re still Facebook’s Messenger, Tencent’s WeChat, and Twitter’s Twitter. Many businesses aren’t keen on sharing conversations with the Big Tech companies for them to mine and monetize.

Luckily, you can now engage customers on a popular platform and then get down to business on a more private one.

Struggling to get started with providing an omnichannel strategy? Get in touch and we’ll arrange a free consultation session to get you started.

Product Photography

Photography attracts followers and consumers. Visual content stands out and receives more views than a text-heavy social media post. Images can not only capture the attention of a user, but inspire engagement and social sharing, which ultimately drives business.

You can, but the result you will get is going to look like something on Ebay or Trademe, every single time, guaranteed.

There are three fundamental issues you will have.

The first is the sensor in your point and shoot or even consumer level DSLR is designed for family snapshots at the best. The sensors in professional equipment are either what’s called full frame or medium format. These are truly in a league of their own, which is why the camera manufacturers can get away with charging 20 or even 30 percent more for this type of equipment.

The second issue is around lenses. While the lens in your point and shoot or consumer grade DSLR appears to provide outstanding photos, the difference when stacked next to a professional lens will be obvious even to an untrained eye. Professional glass is clean, clear and incredibly fast compared to what you’re used to using.

The final issue is going to be around lighting. Lighting product photography is an art in itself. Even in our basic shoots we are using between 4 and 8 individual light sources to achieve the sort of professional photos you see in magazines. Unfortunately your onboard flash really won’t cut it in this area.

The easiest way to prove all of this is to take some photos of your product yourself first, then send it to us and compare the differences.

Absolutely. Shoots of this size are actually quite common for large retail and manufacturing outlets. For large jobs like this we will assign you a dedicated project manager to ensure the process runs smoothly and all your expectations are met.

For shoots of this size we have full day studio rates that are far more economical for large batch shoots.

A shoot list is a concise list of the products that you wish to have us photograph. It can be as simple as a description of what items are to be shot single or to be grouped. Key elements are:

  • item # or product name
  • grouping/category
  • special concerns or details to show
  • naming convention for your files

Please have an item # on each product so that we can correlate with your shoot list. If you choose, we can also name your files with your item # so there is consistency for e-commerce and tracking.

We shoot at high resolution but generally deliver final file sizes optimized for your particular web use. We output at standard sizes for all of the major ecommerce templates and sites (Amazon, WooCommerce, WordPress. These file sizes ensure that your products look sharp and most importantly load in a quick manner for your clients. Custom sizes and aspect ratios (ex. 1×1, 2×3 or any other) are available. Just let us know before we shoot.

A single item is one product that is “one” element. However, if a single item product has multiple pieces or attachments that you request to be included in the same shot, this would be classified as a group shot. Also: If you have a product that you request to have a front and back view, for example, this would account for two shots.

A “small group” is a 2-3 item composition and a “large group” is a 4-6 item composition. For larger group shots beyond 6 elements or items, please inquire. An example of a small group is a toy car, charger and battery all included in the same shot.

Video Marketing

Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.

Video marketing is the use of video to raise awareness, create engagement, and drive sales. It’s a part of digital marketing, albeit a massive one, and overlaps with content marketing.

It’s simple: a video has the ability to bring your brand to life. Video marketing allows companies to educate and communicate with consumers through an easy to digest and entertaining medium. Consumers prefer to engage with the “face of the brand”, and videos are a great way to humanize your company.

These videos are intended to create better communication with the client and increase the conversion rates. They are specifically crafted to create awareness and explanation about any product or service.

Landing page acts as a gateway for all your audience. A landing page video is a brief description about your company, its products, services and how it can add value to any other business. These videos serve as a short description of all kinds of domain and services you deal with and are very informative.

The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing.

Research has found that 78% of people watch online videos every week, while 54% watch videos every day.

Google’s research shows that 6 out of 10 people would rather watch online videos than television.  YouTube states that its users view more than 1 billion hours of video each day on the platform.

To meet this growing demand, Facebook, Instagram, Twitter, and LinkedIn have all become ‘video first’ and created new video-friendly placements like ‘live’ broadcasting, and ‘stories’.

At the same time, the popularity of video-based platforms like YouTube, Snapchat, and Tik Tok have exploded and become staples of online video consumption.

These are short and precise videos that promote your business. Promotional video production is done to attract customers for your existing or upcoming services/products. In a very short time of few minutes, it is capable of conveying your capabilities with your services.

Special focus is paid to keep it to the point, crispy and interesting at the same time. Our marketing video production is best known to create videos with immediate impact and garner maximum customer attention.